This is
200% fc
How do you connect Latinos+WHISKY during the biggest beer drinking event, the World Cup?
Buchanan's is a whisky born in Scotland, but loved throughout Latin America for over a century. We helped the brand celebrate its dual identity by connecting with those who are both 100% Latino and 100% American.
We created 200% FC, the first football fan club that encouraged US-born Latinos to root for two teams at once.
WE WILL WIN
We kicked it all off by bringing together fans from México, Ecuador, Argentina and Brazil to remix the popular USA soccer chant “I Believe That We Will Win” in Spanglish and Portuguese.
Long-form video
BUCHANAN’S
WHISKY X KIDS
OF IMMIGRANTS
We gave our 200 FC club members a chance to wear their colors loud and proud
AGENCY: CP+B
CLIENT: BUCHANAN’S WHISKY US
CCO: JOSH BRAITHWAITE
CD: FELIPE FERREIRA / LAUREN ALBEE
ACD/CW: CARLOS CERVANTES
SR. ART DIRECTOR: MILA BENGOA
ACCOUNT: VIRGINIA CARDOZO
PRODUCER: SLOAN SHROEDER
PRODUCTION COMPANY: STORY
DIRECTOR: ARIELLA DORF
LINE PRODUCER: JAUME RIGUAL
EDITOR: BEN MCCAMBRIDGE
COLOR: UPPERCUT
PHOTOGRAPHER: KARLA XIMENA