JBL / DARE TO
A GLOBAL
REBRAND
JBL NEEDED A SHIFT – To connect to a younger generation of listeners, we not only dared JBL to embrace an entirely new personality, but we also wanted to show how this generation, unapologetically, dares everyone to listen.
BRAND :30s
Brand :30s
JBL x DOJA
To announce our newest JBL x DOJA CAT PARTNERSHIP , we took it to the GRAMMYS red carpet. Where we blinged out a JBL Clip to go with Doja Cat’s blinged-out outfit.
Thank you, team
Agency: Doner, Chicago
EVP, Executive Creative Director: Julio Desir Jr.
Senior Art Director: Mila Bengoa
Senior Copywriter: Slade Stone
EVP, Brand Leader: Kevin Weinman
Brand Leader: Brittney Jelsone
Senior Account Executive: Maddie Sager
Senior Producer: Christian Lathers
Production Company: CANADA
Director: Femke Huurdeman
Line Producer: Sarah Park
DP: Chris Ripley
EDITORS: Kelsey Harmon,
Ben McCambridge, Mah Ferraz
Photographer: Oliver Owen
Color: Dante Pasquinelli