We’ve infused a new edge to Old Parr Whisky, a whisky beloved throughout the entire Brasil countryside, by carving a brand world that is distinctive, ownable, and breakthrough. It’s a little western, with a little fierce fashion, and maybe even some trippy magic. 

A world in tune with LATAM’s new gens –  those who decide to live life to the fullest by choosing to see things from a better, more joyful perspective.