Let's face it. When summer heats up, nobody's exactly craving a cold glass of milk. Even though it hydrates better than water. So we decided to make milk the hottest thing on the internet.

Consider this milk's official thirst trap debut.

We teamed up with Charles Melton to drop a series of steamy, cinematic portraits that gave the internet something to thirst over. And let's just say, the comment section did not disappoint.

But we had more than likes and heart eyes in mind. Every thirsty comment got a little something in their DMs: an invitation to cool off with milk and score a free 2027 Milk Man Calendar featuring Charles with their purchase.

We made milk hot. So people would quench their thirst with it.

You’re welcome.